Artigo em periódicoOpen Access
A Survey of Digital Television Interactivity Technologies
DA SILVA KLEHM, VOLNEI2022DA SILVA KLEHM, VOLNEI; DE SOUZA BRAGA, RODRIGO; DE LUCENA, VICENTE FERREIRA
Resumo
Resumo
This paper presents a survey of the worldwide use of Digital Television interactivity (DTVi) standards. First, we recall some concepts of first-generation interactivity middlewares released in the early 2000s, such as the European MHP (based on Java) and the Japanese BML (based on XML). Then, we cover the new standards (emerging after 2010) that introduced the new Integrated Broadcast Broadband (IBB) model, which combines broadcast signals with a broadband interface and leverages synergies to offer high-quality, flexible, interactive and customized services and applications to viewers. Regarding IBB systems, we also cover the main aspects of their architectures and innovations introduced by this kind of technology, such as support to companion devices, e.g., smartphones, tablets, targeted advertisements, and integration with Internet-of-Things (IoT) devices. Finally, we show the current adoption of different IBB systems around the world as well as current challenges regarding IBB technologies.
Autoria
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palavras-chave
Palavras-chave
MHPtargeted advertisingInternet of Things
Volume
22
Número
17
Páginas
6542
Editora
MDPI AG
Status
Published
links
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Artigo em periódico